MY PASSION FOR AUTOMOTIVE =
MY PASSION FOR EVERYTHING
Hyundai Motor Group's marketing strategies inspire my strong passion and enthusiasm for marketing.
I started looking at Hyundai's YouTube commercials, and my perception of cars changed from simply being a means of transportation to an essential partner of everyday life.
I've been amazed at how a vehicle advertisement can associate cars with the trends of Millennials and Generation Zs.
HOW IT ALL STARTED:
PYO AND THE DN8
My interest in Hyundai Motor Group and automobiles in general all began when I started to know that Hyundai released on March 21, 2019 a “full change” refresh of its Sonata, widely known as the Sonata DN8 in South Korea and as the 2020-23 Sonata in the United States. Reading articles and watching videos regarding the Sonata DN8—including but not limited to its advanced technological and mechanical features —made me curious of the vehicle. I also got interested in Hyundai's history and was surprised to realize Hyundai's walking nearly identical footsteps as I'm doing in my life, and I feel a huge sympathy towards Hyundai.
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Following my demotivation during sophomore year of undergrad, I reminded myself again the history of Hyundai Motor Company: Despite being criticized and “young” compared to its competitors, Hyundai steadily built excellence and proves its potential to the world, from the Sonata DN8 to the premium Genesis brand.
Inspired by Hyundai’s history, I’ve gained the courage to show my own potential.
I continue to inspire people I meet -- in how casual enthusiasm for automotive mechanics, brands, and innovation connects to personalization with real-world managerial topics including but not limited to marketing, consumer behavior, sustainability, and technology.
ENTHUSIASM TOWARDS HYUNDAI & PERSONAL ACHIEVEMENTS/EXPERIENCES
INSPIRED ENTHUSIASM
HONORABLY
RECOGNIZED BY
Based on profile/post view log and engagement(like, comment, etc.) from employees/employers on LinkedIn, etc.
