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I am delighted to announce that my website, Willpyo.com, has been published. I’ve been encouraged to further introduce and promote myself to the public following the grateful appraisals and significant recognitions from the people I’ve met and shared my achievements to, especially during my undergraduate and graduate studies, after showing them my unique strengths, values, passion, and motivation. On my website, Willpyo.com, you’ll find a detailed look into several core aspec

My life consists of being victimized by yet building resilience towards Confucianism, having experienced the religion/belief’s side effects that attempted to discourage myself despite my potential abilities. My life was steeped in learning from an early age. My family tells me that I mastered the alphabet by 20 months old; I wrote diaries in Korean, English, Chinese, Japanese, and Spanish in first grade; I earned numerous merits throughout elementary school; I studied high sc

Hyundai Motor Group's marketing strategies inspire my strong passion and enthusiasm for marketing. I started looking at Hyundai's YouTube commercials, such as the Hyundai Veloster "Live Loud" and Hyundai Venue "Urban Vibes" advertisements. My perception of cars changed from simply being a means of transportation to an essential partner of everyday life, and I was amazed at how a vehicle advertisement can associate cars with the trends of Millennials and Generation Zs. I've co

As much as my automotive enthusiasm leans toward traditional gasoline vehicles, I’ve noticed the awareness towards sustainability is highlighted by Fordham University and certain consumer groups: green marketing begins to hold significance in modern day marketing. Potential customers are more interested in vehicles capable of car camping and remote office, and social norms are transitioning toward individualistic personal values that prioritize individual freedom. Consumers n

I am delighted to share my experience test driving several high-performance vehicles from Hyundai Motor Group: the Genesis G70 3.3T Sport Prestige, Hyundai Avante/Elantra N (2.0T), and Kia K5 GT (2.5T) with the GT1 Package. Through hands-on driving experience, I learned that the G70 3.3T, Avante/Elantra N, and K5 GT each possess a distinct character that reflects the identity of their respective brands. Distinctive Character & Overall Experience of Each Vehicle The Genesis G7

I was debating whether to keep this a secret—but I’m honored to announce Hyundai Motor Company has “officially” recognized my personal connection with the company! I perceive Hyundai Motor Company’s response to my comment as more than just a reaction. ​ As someone who was amazed by the exclusive features of the Sonata DN8 and other Hyundai/Genesis/Kia vehicles, touched by Hyundai Motor Group’s identical history as mine, inspired by Hyundai’s marketing/managerial strategies fo

My emotional connection with Hyundai Motor Group does not stem solely from enthusiasm; my personal life timeline closely aligns with that of Hyundai Motor Company. I’ve compared the similarities between Hyundai’s achievements/hardships and mine with each Sonata/Grandeur generation, as Hyundai’s new product development starts with the Sonata and Hyundai’s flagship model Grandeur integrates the two Sonata generations in between(e.g., the IG Grandeur integrates both the LF and D

You can’t rely on foot brakes alone on snowy roads. When traction is limited, using manual mode can help you slow down more safely—no manual driving experience required. ​To do this, slide the gear selector to +/– (usually to the right or left of D), then shift to –, or press the – paddle shifter behind the steering wheel. You’ll notice the instrument cluster displays a number instead of “D”, “D4”, etc. Each downshift lowers your speed further. As you slow down, continue down

January 20th is the day I reflect on the fruitful experiences that have given me significant motivation to challenge ageism and other forms of discrimination. Two of my friends share the same January 20 birthday but were born in different years: my elementary school friend was born a year after me, and my high school friend was born a year before me. Despite these age differences, their behaviors and attitudes revealed a truth that helped me shape my perspective: age alone do

Fun Fact: I was a huge tech enthusiast before being an automotive and marketing enthusiast. ​Since the age of 11, I started to get interested in the services of Korean wireless carriers SK Telecom, KT, and LG U+, from basic phone plans to unlimited smartphone plans and data sharing(connected device) plans, and the wireless technology each company uses, such as WCDMA, CDMA, and LTE. ​My interest in telecommunication services expanded into interests in electronic manufacturers

Christmas just hits differently when it’s celebrated with your favorite cars. Watch as my mini Avante N and Sonata DN8 smart key enjoy the Christmas vibes of New York City with me, making Christmas Eve and the start of Christmas bright and full of joy!

I am blessed to announce that today (12/23) marks the anniversary of when I began consistently reading the Bible, backed by my prolonged faith in God and Jesus Christ. Prior to being a Christian, I fell victim to ageism due to my younger age compared to my same grade Korean peers, as I study under the U.S. curriculum, a year advanced than the Korean curriculum. Being daringly asked to call my same grade peers hyung or noona used to pose challenges to my academic progress and